• A course team
  • An “About Page” / Course Description
  • A full Course Design with all weeks outlined in detail
  • A production pilot of 1 week (including learning activities and resources, which are implemented in the platform)
  • Course promotion Plan


Take a look at our ‘Roadmap for creating online courses‘ for an overview of the total process (legend and sub-processes included)

On boarding day (New courses)

To get new projects within the Extension School started we organize an Onboarding Day that you should attend. During this day you will get valuable information and start to develop your rough course outline for a pilot week of content and project planning, which are the first key deliverables.

Input from previous run (Re-runs)

If you have run your online course before and now preparing for a re-run, the starting point of the course development process will be a meeting with your E-learning developer to have a look at the evaluation report and the course improvement plan of the previous run to determine which improvements should be made.

Course team creation

Developing an online course requires team work. We suggest you create a course development team to suit your project requirement. An effective course team consists of a course coordinator, content expert(s), e-learning developer and teaching assistant(s) (example vacancy document for hiring a teaching assistant).

Kick-off meeting

Each course team will be assigned an e-learning developer from the Extension school who will support you at all phases of the development process. You will meet at the kick off meeting with your e-learning developer and account manager. In this kick off meeting, we will discuss the course team and capacity, set the start date, discuss the initial course development process, plan the first follow up meeting, discuss the platform and marketing strategy (including the ‘About Page’), and set milestone deadlines for the months ahead.

About page

Enrolments should start as soon as possible, at least 100 days before the start date of the course.  To encourage many participants to enroll, it’s important to create an About page to promote your course. Fill out the template for edX MOOCs and profEds; template for BSc, MSc and other profEds. Your e-learning developer and/or the business team of the Extension School will support you with this. For more details click on the About Page roadmap.

Course promo plan

Plan to promote your new course using the marketing “menu” and contacting your faculty communication office. [Communication Kit (website)]

Workshop course design

One of the first steps in designing your online course is a workshop. With the whole course team (and preferably some extra people), you create a draft course design with learning objectives, learning activities, resources and assessment tasks per week/unit.

Create course design

Here is a template that you can use to plan a week/module of your course. Reuse the template for each module in your course. As these build up you will have your complete course ready to move into the production phase.

The template is also used with this self-assessment checklist, which explains how to use the template and to check if it is completed. And the Bloom’s taxonomy [Creative Commons: BY-NC-SA-3.0] also helps frame your learning objectives.

Plan additional training

Before going into production, it’s  important to think about what knowledge and skills you and your course team members will need. The extension school offers several training courses and workshops on topics related to online education e.g. writing scripts, recording video’s, working in the edX platform and moderating an online course. Please have a look at our training overview and sign up for those relevant to you and your course team members.

We suggest that at least one member of your course team attends the online training ‘Teaching an online course’ or the ‘Community management workshop’ (MOOCs only) .

Tour at the New Media Center (NMC)

Before you start recording videos it is recommended to arrange a tour at the New Media Center, so that you are aware of the way they work and what you can expect, even if you don’t intend to record your videos at the NMC.

Create template structure in platform

The E-learning developer ensures a course will be created for you in the platform and will incorporate the course template.

Division of tasks and workload

The course design makes clear what has to be done in the production phase. All of these tasks must be divided and planned in time. If you have trouble estimating how much time the different tasks take, then you can consider first producing 1 week completely, including its implementation on the platform.

Review and reality check

Before going into production, arrange a meeting with your e-learning developer to review the pilot week. Furthermore you can consider doing a reality check, which means getting feedback on the course design from people that represent your audience.

Start promotion of the course

In this stage it is time to start carrying out your course promotion plan.

Prepare proctored exam (if needed)

The E-learning developer will inform all stakeholders involved in case of a proctored exam (only possible for Online Academic Courses and MicroMasters).

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